Sony PS3 Video Store Realtime Projection Mapping
Advertising, Digital Art
2012
Sony PS3 Video Store Realtime Projection Mapping
- We directed and produced 3 videos for the launch of the Sony PlayStation Video Store. Our job was to bring a living room alive with hints at various hollywood blockbuster franchises – so we decided to push projection mapping to a new level. We projection mapped a living room space with camera (or head) tracking and dynamic perspective. All content realtime 3D, camera (or head) is tracked to match and update the 3D perspective in realtime to the viewers point of view. Add to this real props, live puppetry, interaction between the virtual and physical worlds, a mixture of hi-tech and lo-tech live special effects, a little bit of pyrotechnics and a lot of late nights.
- Behind the scenes









- Agency: Studio Output
Ian Hambleton – ProducerClient: Sony PlayStationProduced and Directed by MarshmallowLaserFeast
Mehmet Akten (MSA Visuals) – Director
Robin McNicholas (Flat-E) – Director
Barney Steel (The Found Collective) – Director / ProducerIan Walker (The Found Collective) – Post Production Producer
Nadine Allen – Production Assistant
Kavya Ramalu – Production Secretary
Thomas English – Camera Man / AR
Richard Bradbury – Focus Puller
Celia Clare-Moodie – Camera Assistant
Jonathan Stow – Assistant Director
Philip Davies – Digital Imaging Technician
Jools Peacock – 3D Artist
Dirk Van Dijk – 3D Artist
Tobias Barendt – Programmer
Raffael Ziegler – 3D Artist
Alex Trattler – 3D Artist
Neil Lambeth – Art Department Director
Elise Colledge – Art Department Assistant
Oli van der Vijver – Set Construction
Robert Pybus – Assistant Director / Puppeteer
Gareth Cooper – Actor
Kimberly Morrison – Puppeteer
Rhimes Lecointe – Puppeteer
Jen Bailey-Rae – Puppeteer
Tashan – Puppeteer
Ralph Fuller – Puppeteer
Frederick Fuller – Puppeteer
Jane Laurie – Puppeteer
Sandra Ciampone – Photography / Puppeteer
Daniel McNicholas White – Runner
Maddie McNicholas – Runner
Nick White – Runner
Rosa Rooney – Runner
AcknowledgementsMichael Naimark, Displacements, 1980-1984, 2005