Sony PS3 Video Store Realtime Projection Mapping
Advertising, Digital Art
2012
Sony PS3 Video Store Realtime Projection Mapping
  • We directed and produced 3 videos for the launch of the Sony PlayStation Video Store. Our job was to bring a living room alive with hints at various hollywood blockbuster franchises – so we decided to push projection mapping to a new level. We projection mapped a living room space with camera (or head) tracking and dynamic perspective. All content realtime 3D, camera (or head) is tracked to match and update the 3D perspective in realtime to the viewers point of view. Add to this real props, live puppetry, interaction between the virtual and physical worlds, a mixture of hi-tech and lo-tech live special effects, a little bit of pyrotechnics and a lot of late nights.



  • Behind the scenes
  • Agency: Studio Output
    Ian Hambleton – Producer

    Client: Sony PlayStation

    Produced and Directed by MarshmallowLaserFeast
    Mehmet Akten (MSA Visuals) – Director
    Robin McNicholas (Flat-E) – Director
    Barney Steel (The Found Collective) – Director / Producer

    Ian Walker (The Found Collective) – Post Production Producer
    Nadine Allen – Production Assistant
    Kavya Ramalu – Production Secretary
    Thomas English – Camera Man / AR
    Richard Bradbury – Focus Puller
    Celia Clare-Moodie – Camera Assistant
    Jonathan Stow – Assistant Director
    Philip Davies – Digital Imaging Technician
    Jools Peacock – 3D Artist
    Dirk Van Dijk – 3D Artist
    Tobias Barendt – Programmer
    Raffael Ziegler – 3D Artist
    Alex Trattler – 3D Artist
    Neil Lambeth – Art Department Director
    Elise Colledge – Art Department Assistant
    Oli van der Vijver – Set Construction
    Robert Pybus – Assistant Director / Puppeteer
    Gareth Cooper – Actor
    Kimberly Morrison – Puppeteer
    Rhimes Lecointe – Puppeteer
    Jen Bailey-Rae – Puppeteer
    Tashan – Puppeteer
    Ralph Fuller – Puppeteer
    Frederick Fuller – Puppeteer
    Jane Laurie – Puppeteer
    Sandra Ciampone – Photography / Puppeteer
    Daniel McNicholas White – Runner
    Maddie McNicholas – Runner
    Nick White – Runner
    Rosa Rooney – Runner

    Acknowledgements
    Michael Naimark, Displacements, 1980-1984, 2005