Vodaphone 'The Evolution of the mobile'
Advertising, Digital Art
2012
Vodaphone 'The Evolution of the mobile'
- Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques that appear like a hologram on a flat plinth surface.
The 3D effect was enhanced by a roving "sweet spot" that had to be matched precisely by the camera for the illusion to work.
We got all our favourite people in on the act and spent a month experimenting and discovering just how far we could push the illusion. Good fun! - Behind the scenes








- Directors:
Barney Steel (FND)
Robin McNicholas (flat-e)Senior Art Director:
Jamie O’Brien (TBG)Art Director:
Alex Hill (TBG)VFX Artists:
Murat Pak (UNDREAM)
Matthias Müller
Svenja Frahm
Robin Mcnicholas
Barney Steel
Rob PybusDOP/Steadycam Operator:
Thomas EnglishStudio/Technical Supervisor:
Memo (MSA Visuals)Projector Rig Creation:
Phil Mayer (Gaianova)Production Assistant:
Dan McNicholas WhiteDocumentary Photography:
Sandra Ciampone