McLaren P1 Teaser 'McLaren vs Aerodynamics'
Advertising, Digital Art
2012
McLaren P1 Teaser 'McLaren vs Aerodynamics'
- In collaboration with James Medcraft, we designed, directed and developed the video for McLaren's P1 launch.A stop-motion, long exposure photography light painting animation, driven by real-life wind tunnel data and two motion control rigs.Exploring ways of ‘3d printing’ animated light trails in space.
Credits:
Concept, Design, Art direction and Technical Direction: MarshmallowLaserFeast in collaboration with James Medcraft
Software design and development: Raffael Ziegler
Sound design: Tom Halstead
Visual Effects - Moving Picture Company:
VFX Producer: Michael Stanish
Lead 3D: Duncan McWilliams
3D: Thomas Rowell
Production Company: The Found CollectiveProducer: Holly Restieaux
Executive Producer: Peter Bowker
Client Liaison: Ben Risk
Motion Control: Ian Menzies and Nigel Permane at Mark Roberts Motion Control
Gaffer: James Smith-Pryor
Rigger: Jon Last
Runners: Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo
Behind the Scenes Filming: Sandra Ciampone, Steve Glashier
Behind the Scenes Photography: Sandra Ciampone- Behind the scenes:
- A couple teasers for the Teaser, released beforehand to hint at what was to come.







