McLaren P1 Teaser 'McLaren vs Aerodynamics'
Advertising, Digital Art
McLaren P1 Teaser 'McLaren vs Aerodynamics'
  • In collaboration with James Medcraft, we designed, directed and developed the video for McLaren's P1 launch.
    A stop-motion, long exposure photography light painting animation, driven by real-life wind tunnel data and two motion control rigs.
    Exploring ways of ‘3d printing’ animated light trails in space. 
  • Credits:
    Concept, Design, Art direction and Technical Direction: MarshmallowLaserFeast in collaboration with James Medcraft
    Software design and development: Raffael Ziegler
    Sound design: Tom Halstead

    Visual Effects - Moving Picture Company:
    VFX Producer: Michael Stanish
    Lead 3D: Duncan McWilliams
    3D: Thomas Rowell

    Production Company: The Found Collective
    Producer: Holly Restieaux
    Executive Producer: Peter Bowker
    Client Liaison: Ben Risk
    Motion Control: Ian Menzies and Nigel Permane at Mark Roberts Motion Control
    Gaffer: James Smith-Pryor
    Rigger: Jon Last
    Runners: Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo
    Behind the Scenes Filming: Sandra Ciampone, Steve Glashier
    Behind the Scenes Photography: Sandra Ciampone

  • Behind the scenes:
  • A couple teasers for the Teaser, released beforehand to hint at what was to come.